Building an Online Business

[ZE Build Online Biz]

价钱: $ 49.95+GST

(Available in Entrepreneurship Program only)

You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.

This course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.

目录

Building an Online Business

Session 1: Course Overview

Learning Objectives
Pre-Assignment
Pre-Course Assessment

Session 2: How Online Businesses Can Benefit You

A Brief History
Benefits of Online Businesses
Words of Warning

Session 3: Laying the Groundwork

Who Are You?
Doing Your Research
Outlining Your Ideas
Pre-Assignment Review

Session 4: Creating a Business Plan

Creating a Business Plan
The One-Page Plan
Sample Business Plan, Part One
Sample Business Plan, Part Two
Sample Business Plan, Part Three
Sample Business Plan, Part Four
Sample Business Plan, Part Five
Sample Business Plan, Part Six
Gathering Resources

Session 5: Breaking Down the Plan

Creating a Marketing Plan
Cycle Overview
Looking at the Steps
Creating Financial Projections
Part One: The Sales Process (I)
Part One: The Sales Process (II)
Part Two: Sales Metrics
Part Three: Expenses
Raising Startup Capital with Crowdfunding
Case Studies

Session 6: Building Your Online Business

The Basic Elements
Creating a Website, Part One
Creating a Website, Part Two
Creating a Website, Part Three
Creating a Website, Part Four
Creating a Website, Part Five
Creating a Website, Part Six
Creating a Website, Part Seven
Checking Out the Sites, Part One
E-Commerce Options
E-Commerce Payment Options
Security and Privacy Considerations
Creating a Mobile Presence
Creating Apps
Checking Out the Sites, Part Two
Joining Online Marketplaces
Amazon
eBay
Specialty Marketplaces

Session 7: Internet Marketing Basics

Social Media Strategies for Success
Facebook
Twitter
Instagram
Pinterest
YouTube
Building Relationships

Session 8: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There
Summary
Recommended Reading List
Post-Course Assessment