Writing a Business Plan
Price: $ 49.95+GST
(Available in Entrepreneurship Program only)
A business plan will help your business get started on the right track, stay focused on priorities, and move forward. This course is designed for business owners and entrepreneurs who are ready to create a business plan.
In this course, you will learn the essential steps for creating a business plan, including creating a first draft; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms.
Table of Contents
Writing a Business Plan
Session 1: Course OverviewLearning Objectives
Session 2: What is a Business Plan For?The Purpose of the Plan
Getting Down to Business
Session 3: A General Business Plan FrameworkThe Importance of a Framework
Session 4: Identifying Your AudienceWho Are You Writing For?
Defining the Terms
Words of Wisdom
The Rules of Writing
Session 5: Gathering and Analyzing InformationGO-PARSE
PARSE in Action
ACE Building Celebrates Five Years of Success
Session 6: Defining Your CompanyWriting Your Company Description
Describing Your Products and Services
Performing a Market Analysis
Developing an Operations Plan
The Operations Process
Operations and Your Business Plan
Types of Operations
Session 7: Getting to WorkWorking on Your Plan
Business Plan Worksheet
Session 8: Creating a Marketing StrategyIntroduction to Marketing
Consumer and Market Analysis
What Do They Need?
Who is Buying Our Product? Who is Using Our Product?
What is the Buying Process?
How Can I Leverage Segmentation?
Analyzing Distribution Channels
Creating a Marketing Plan
Sketching Out the Plan
Evaluate, Review, and Revise
The Value of Social Media
Session 9: Creating the Sales PlanBuilding Your Sales Force
The Sales Cycle
Session 10: Developing Financial ProjectionsAccounting Terminology
What is Finance?
The Cycle of Finance
Recording Financial Transactions
General Accepted Accounting Principles (GAAP)
The 11 Principles
Income Statement Equation
Sample Income Statement
The Balance Sheet
Balance Sheet Equation
Balance Sheet Accounts
Current vs. Fixed Assets
Cash Flow Statement
Statement of Retained Earnings
Tips and Tricks
Use the Writing Rules
Session 11: Putting It All TogetherWriting the Executive Summary
Making a Strong Presentation
The Finishing Touches
Keeping Your Data Safe
Reviewing and Revising
Session 12: A Personal Action PlanStarting Point
Where I Want to Go
How I Will Get There
Recommended Reading List