Boot Camp for Business Owners
[ZE Bootcamp]
Price: $ 49.95+GST
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.
This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.
Table of Contents
Basic Business Management: Boot Camp for Business Owners
Session 1: Course Overview
Learning ObjectivesPre-Assignment
Pre-Course Assessment
Session 2: Who Are You and What Are You About?
What is Our Business?Making Connections
Pre-Assignment Review
Pre-Assignment Review
The Owner's Role
Ingredients for Success
The Business Owner
The Entrepreneur
The Freelancer
Words of Wisdom
Keeping Things Moving
Session 3: Designing Your Organizational Structure
Bringing the Idea to LifeGetting Started
Growth Phase One
Growth Phase Two
Putting the Pieces Together
Looking at the Options
Geographic Structure
Divisional Structure
Matrix Structure
Summary
Making Connections
Differences for Corporations
Choosing Board Members
Board Issues
The Role of Shareholders
The Big Picture
Words of Wisdom
Current Thinking
Making Connections
Session 4: Introduction to Operations Management
Defining Operations ManagementWhat Does It All Mean?
Envisioning the Process
Introduction to Types of Operations
Types of Operations
Practical Application
Session 5: Understanding Financial Terms
FinanceRecording Financial Transactions
General Accepted Accounting Principles (GAAP)
The Income Statement
Income Statement Equation
Sample Income Statement
The Balance Sheet
Balance Sheet Equation
More About Balance Sheets
Current vs. Fixed Assets
Cash Flow Statement
Statement of Retained Earnings
Session 6: Getting the Right People in Place
Six Essential Steps of HiringMore about Orientation
More about Onboarding
Making Connections
Session 7: Getting Your Product Together
Inventory ManagementTypes of Inventory
More About Inventory
Understanding the Value Chain
Making Connections
Outsourcing Options
Quality Control
Quality Control Philosophy
Session 8: Building a Corporate Brand
Your BrandExample: Acme Widgets Inc.
Brand Names and Slogans
Do's and Don'ts
Developing a Slogan
Developing a Slogan
How People Will See Your Images
Choosing a Color
Color Spectrum Two
Fonts
Sans Serif Fonts
Specialty Fonts
Font Considerations
Simple Pictorial Mark
Letterform
Wordmark
Emblems
Working It Out
Session 9: Marketing Your Product
About the Marketing ProcessCycle Overview
Stage One: Consumer and Market Analysis
What Do They Need?
Who is Buying Our Product? Who is Using Our Product?
What is the Buying Process?
How Can I Leverage Segmentation?
Segmentation Case Study
Stage Two: Analyzing the Competition and Yourself
SWOT Analysis
Next Steps
Stage Three: Analyzing Distribution Channels
Making Connections
Stage Four: Creating a Marketing Plan
Price
Price
Place
Promotion
Packaging
Making Connections
The Final Stages: Implement, Evaluate, Review, Revise
Leveraging Social Media
Leveraging Social Media
Session 10: Selling Your Product
Building Your Sales ForceThe Sales Cycle
Initiate
Initiate
Build
Manage
Optimize
Session 11: Planning for the Future
Introduction to Strategic PlanningIdentifying Your Stakeholders
Taking the Right Approach
Making Connections
The Strategic Plan Pyramid
Session 12: Goal Setting and Goal Getting
Setting Achievable Goals: Identifying OutcomesThe Four Perspectives
Customizing the Perspectives
Timeline for Your Plan
Goals with SPIRIT
Getting Into It
Session 13: Succession Planning 101
What is Succession Planning?Replacing vs. Succeeding
Defining Succession Planning
Session 14: Managing Your Money
What is a Budget?Test All Assumptions
How Was Last Year?
How's The Marketplace Doing?
What's It Costing?
Managing Your Budget
Know Your Accruals
Getting it Right
Session 15: Ethics 101
Are You Ready?Sample Codes of Ethics
Rotary Four-Way Test
Minnesota Principles
Asimov's Three Laws of Robotics
Your Code of Ethics
Session 16: Building a Strong Customer Care Team
The Pillars of SuccessThe Critical Elements of Customer Service
Making Connections
The Remaining Elements
Critical Element Three: Given Life by the Employees
Critical Element Four: Be a Problem Solver
A Problem Solving Process
Critical Element Five: Measure It
Critical Element Six: Reinforce It
Developing and Maintaining Relationships
Session 17: Training Employees for Success
Why Continuous Learning?Factors for Learning Success
Getting Motivated for Training
Steps in the Learning Process
Making Connections
Session 18: Leadership Essentials
Leading and ManagingLeadership Styles
Making Connections
Applying the Styles
The Cycle of Styles
Managing Performance
Making Connections
Session 19: A Personal Action Plan
Starting PointWhere I Want to Go
How I Will Get There
Summary
Recommended Reading List
Post-Course Assessment