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Public Relations Boot Camp


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Public Relations Boot Camp

Price: $ 59.95+GST

The field of public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed. In this comprehensive course, you will learn how to determine the type of information required, to approach PR strategically, create compelling releases, and manage your media relations.

Table of Contents

Public Relations Boot Camp

  1. Course Overview
    • Learning Objectives
    • Pre-Assignment
    • Pre-Course Assessment
  2. Public Relations
    • Introduction
    • The Print Era
    • Elements for Success
    • Pre-Assignment Review
    • What Public Relations Is All About
    • Fragmentation
    • Saturation
    • Reputation
    • What it Means to Get Strategic
  3. Building Your PR Plan
    • Defining Reality
    • Checklist for Success
    • The Five Phases
    • What’s the Goal?
    • Functions of PR
    • Getting Support
    • Key Supporters
    • Defining Strategy and Tactics
      • Defining Strategy
      • Defining Tactics
    • The Plan
    • The Eight Phases
    • Getting Down to Business
  4. Structuring Messages
    • Creating Your Media Image
    • Making Connections
    • Summary
    • Getting Clear on Your Message
    • Making Connections
    • What is a Media Kit?
    • Components of a Media Kit
    • Sample Media Kit: Award Ceremony
    • Sample Media Kit: Crisis Situation
    • Sample Media Kit: Logo Redesign
    • Attention to Style
    • Creating Strong, Positive Messages
    • The MEDIA Model
  5. Establishing Media Guidelines
    • Defining Guidelines
    • Two Groups are Better Than One
    • Selecting a Spokesperson
    • Select Great Communicators
    • Approval Process
  6. Managing the Media
    • Building Rapport with Reporters
    • Tough Questions
    • What is a Sound Bite?
    • The SIM Model
    • Timing is Everything!
    • Sample Sound Bites
    • Getting Creative
    • Options When You Have 'No Comment'
    • Summary
  7. The Press Release
    • Before You Start
    • Other Options
    • The Basics
    • Give it a Shot
  8. PR and the Crisis
    • Business Continuity and Recovery
    • Setting Priorities
    • Essential Crisis Plan Elements
    • Exercising Options
    • Reviewing and Revising
  9. Social Media and Public Relations
    • Where It Is
    • Making Connections
    • Monitoring Tips and Tricks
    • Making Connections
  10. A Personal Action Plan
    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Summary