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Entrepreneurship 101


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Entrepreneurship 101


Price: $ 59.95+GST

Wouldn’t it be nice to be your own boss, work on your own schedule, and make money doing something that you’re passionate about? Millions of people around the world are living that dream and running their own business.This course will teach you the basics of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the basic steps of creating your own business. At the end of the course, you’ll have a solid foundation to start your entrepreneurial journey.

Table of Contents

Entrepreneurship 101

1. Course Overview

2. What It Takes to Make It

Pre-Assignment Review

Traits of an Entrepreneur

3. Resources to Consider

4. Laying the Groundwork

Finding Business Ideas

Considering the Options (I)

Outlining Your Ideas

Considering the Options (II)

Assessing Your Ideas

Considering the Options (III)

Evaluating Your Capacity for Risk

5. Building On Your Business Idea

Developing Your Product Idea

Making Connections

Identifying Your Target Market

Developing Value Proposition

Creating Financial Projections

6. Business Ownership Options

Types of Business Ownership

Purchasing a Franchise

Purchasing an Existing Business

7. Key Documents to Prepare

Business Plan

Executive Summary

Pitch Deck

30-Second Pitch

Practicing the Pitch

White Papers

8. Gathering Funding

Basics of Financial Statements

Brainstorming Solutions

Funding Options

9. Developing Your Product

Steps of Product Development

Protecting Your Intellectual Property

10. Creating a Sales and Marketing Strategy

Introduction to Marketing

Stage One: Consumer and Market Analysis

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Making Connections

Stages Five and Six: Implement, Evaluate, Review, and Revise

Leveraging Social Media

Building Your Sales Force

11. Branding 101

What Branding Is All About

Developing Your Brand Name

Developing a Slogan

Types of Logos

Getting Creative

12. Setting Up Your Office

Choosing a Location

The Pros and Cons of Home-Based Businesses

13. Launching the Business

Getting Off the Ground

Setting Up Your Organizational Chart

Recruiting and Engaging the Right People

14. Keeping the Business Moving

Keeping Track of Your Business

Growing Your Business

Don’t Give Up!

15. Being an Entrepreneurial Leader

Michael Gerber’s Three Perspectives

Case Study

16. Personal Action Plan

17. Recommended Reading List

18. Post-Course Assessment