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Writing A Business Plan


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Writing A Business Plan


Price: $ 59.95+GST

This course is designed for business owners and entrepreneurs who are ready to create a business plan. All the essential steps are covered, including drafting the original document; identifying the audience; gathering information; researching; describing product plans; and marketing, sales, and accounting terms. Students will come away from the course energized and prepared to write their business plan.

Table of Contents

Writing a Business Plan

1. Course Overview

2. What is a Business Plan For?

3. A General Business Plan Framework

Creating a Framework

Pre-Assignment Review

4. Identifying Your Audience

Who Are You Writing For?

The Rules of Writing

5. Gathering and Analyzing Information


PARSE in Action

6. Defining Your Company

Identifying Your USP

Writing Your Company Description

Describing Your Products and Services

Performing a Market Analysis

Developing an Operations Plan

Types of Operations

7. Getting to Work

8. Creating a Marketing Strategy

Introduction to Marketing

Analyzing the Competition and Yourself

Analyzing Distribution Channels

Creating a Marketing Plan

Sketching Out the Plan

Evaluate, Review, and Revise

Leveraging Social Media

9. Creating the Sales Plan

Building Your Sales Force

The Sales Cycle

10. Developing Financial Projections

Accounting Terminology

General Accepted Accounting Principles (GAAP)

Key Reports

Financial Projections

11. Putting It All Together

Writing the Executive Summary

Making a Strong Presentation

The Finishing Touches

Reviewing and Revising

12. Personal Action Plan

13. Recommended Reading List

14. Post-Course Assessment