Communications for Small Business Owners
[ZNVCommSME]
Price: $ 59.95+GST
Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.This course will introduce and reinforce the essential components of written communication that will connect you with existing and potential customers. If you are new to the communications highway, this course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
Table of Contents
Communications for Small Business Owners
1. Course Overview
2. Key Communication Components
What Communication Is All About
Pre-Assignment Review
3. The Building Blocks
Business and Marketing Strategy
Public Relations Plan
Working on the Plan
Elevator Pitch and Executive Summary
Developing Your Pitch
Practice Makes Perfect
4. Your Communications Plan
Introduction
Selecting Your Communications Destination
Choosing a Communications Route
Making Connections
Establishing a Communications Vehicle
Developing an Approval Process
Inbound vs. Outbound: How Can We Help You?
5. The Five C’s of a Successful Message
Be Clear
Be Concise
Be Complete
Be Correct
Be Compelling
6. Communication Strategies
Setting a Goal for Each Communications Piece
Strengthening Your Core Message
7. Sharing Information Through Media Releases
Key Pieces of the Media Release
Drafting Your Message
Getting Into It
8. Communicating Online
Blogging Tips and Tricks
Making Connections
Connecting Through Social Media
Social Media Plan Worksheet
9. Using Stories to Communicate
The Importance of Story
Tell Me A Story
10. Polishers and Time Savers
Communication Fact Sheets
Getting It Together
Reduce, Re-Use, and Recycle
11. Enhancing Your Results
Search Engine Optimization (SEO)
Optimizing Our Results
Taking Your Communication Pulse
Focusing on the Research
SWOT Analysis
Making Connections
12. Maintaining Your Message in Crisis
13. Personal Action Plan
14. Recommended Reading List
15. Post-Course Assessment