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Marketing for Small Businesses


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Marketing for Small Businesses

Price: $ 59.95+GST

Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

Table of Contents

Marketing for Small Businesses

  1. Course Overview
  2. Marketing for Small Business
    • Defining Marketing in the Small Business Context
    • Pre-Assignment Review
  3. Elements of a Successful Marketing Message
    • Your USP
    • Making Connections
    • Building the Relationship
    • Influence and Persuasion
    • Testing and Revising
  4. The Marketing Cycle in Small Business
    • Marketing Essentials
    • Stage One: Consumer and Market Analysis
    • Stage Two: Analyzing the Competition and Yourself
    • Stage Three: Analyzing Distribution Channels
    • Stage Four: Creating a Marketing Plan
    • Bringing it All Together
    • Making Connections
  5. Identifying Marketing Strategies
    • Key Marketing Strategies for Small Businesses
    • Getting the Most Bang for Your Buck
    • Making Connections
    • Top Ten Strategies for Success
    • Identifying Opportunities (Part One)
    • Identifying Opportunities (Part Two)
    • A Simple Marketing Plan for Small Budgets
  6. Implementing Your Plan
    • What is a Marketing Budget?
    • Four Rules for Establishing Your Budget
    • Managing Your Budget
    • Stage Five: Implementing and Evaluating
    • Stage Six: Reviewing and Revising
  7. Internet Marketing Basics
    • What It Looks Like
    • Popular Strategies
    • Sharing Messages
    • E-mail Marketing
    • What is SEO?
    • Leveraging Social Media
  8. Personal Action Plan
  9. Recommended Reading List
  10. Post-Course Assessment