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Marketing for Small Businesses


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Marketing for Small Businesses


Price: $ 59.95+GST

Marketing is about getting your business known and building your position within the marketplace. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. This course will help small business owners and managers develop their marketing message, create a marketing plan, and apply the right strategies.

Table of Contents

Marketing for Small Businesses

1. Course Overview

2. Marketing for Small Business

Defining Marketing in the Small Business Context

Pre-Assignment Review

3. Elements of a Successful Marketing Message

Your USP

Making Connections

Building the Relationship

Influence and Persuasion

Testing and Revising

4. The Marketing Cycle in Small Business

Marketing Essentials

Stage One: Consumer and Market Analysis

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Bringing it All Together

Making Connections

5. Identifying Marketing Strategies

Key Marketing Strategies for Small Businesses

Getting the Most Bang for Your Buck

Making Connections

Top Ten Strategies for Success

Identifying Opportunities (Part One)

Identifying Opportunities (Part Two)

A Simple Marketing Plan for Small Budgets

6. Implementing Your Plan

What is a Marketing Budget?

Four Rules for Establishing Your Budget

Managing Your Budget

Stage Five: Implementing and Evaluating

Stage Six: Reviewing and Revising

7. Internet Marketing Basics

What It Looks Like

Popular Strategies

Sharing Messages

E-mail Marketing

What is SEO?

Leveraging Social Media

8. Personal Action Plan

9. Recommended Reading List

10. Post-Course Assessment