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Customer Service: Critical Elements of Customer Service


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Customer Service: Critical Elements of Customer Service

Price: $ 59.95+GST

As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.This course will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

Table of Contents

E-Commerce Management

  1. Course Overview
  2. Getting to Know E-Commerce
    • What is E-Commerce?
    • The Six Models
    • The Language of E-Commerce
  3. E-Commerce Building Blocks
    • What’s Your Goal?
    • The E-Commerce Business Plan
    • Making Connections
  4. Software Options and Solutions
    • Looking at the Options
    • Test Driving
  5. Building Your Online Store
    • Your Internet Address
    • Navigating Through Your Site
    • Building Effective Product Pages
    • Shopping Cart Features
    • Optimizing the Checkout Process
    • Additional Site Elements
    • Pre-Assignment Review
  6. The Finishing Touches
    • Testing, Launching, and Updating
    • Making Connections
  7. Creating an Engaging User Experience
    • Designing Engaging Web Content
    • Building Relationships
    • Making Connections
  8. Transaction Management
  9. M-Commerce
  10. E-Commerce Analytics
    • Key Metrics
    • Tools to Track Data
    • Making Connections
  11. Supporting Your E-Commerce Business
  12. Marketing Your E-Commerce Business
    • Creating a Marketing Plan
    • Essential E-Commerce Marketing Channels
    • Marketing with Social Media
    • Making Connections
    • Creating Promotions that Make You Money
  13. Security and Fraud Awareness
    • Protecting Your Customers and Your Business
    • Intellectual Property on the Internet
  14. Rules and Regulations
    • Trade Rules and Regulations
    • Privacy Regulations
    • Making Connections
  15. Personal Action Plan
  16. Recommended Reading List
  17. Post-Course Assessment