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Basic Business Management: Boot Camp


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Basic Business Management: Boot Camp


Price: $ 59.95+GST

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future.The business environment is a complex place to be. Whether you wish to work as a consultant or freelancer, establish a corporation, or set up an operation that meets a need for very particular type of customer, there is a tremendous amount of information that you need to know and to apply.This course provides essential learning for new business owners, whether the business is just in the idea stage or you have already begun and need to fill in the gaps.

Table of Contents

Basic Business Management – Boot Camp for Business Owners

1. Course Overview

2. Who Are You and What Are You About?

What is Our Business?

Pre-Assignment Review

The Owner’s Role

Keeping Things Moving

3. Designing Your Organizational Structure

Bringing the Idea to Life

Leveraging Structure

Looking at the Options

Who is in Charge?

Structural Considerations

4. Introduction to Operations Management

Defining Operations Management

Types of Operations

Practical Application

5. Understanding Financial Terms

Accounting Terminology

General Accepted Accounting Principles (GAAP)

Key Reports

6. Getting the Right People in Place

Six Essential Steps of Hiring

Making Connections

7. Getting Your Product Together

Inventory Management

Understanding the Value Chain

Outsourcing Options

Quality Control

8. Building a Corporate Brand

Your Brand

Brand Names and Slogans

Developing a Slogan

Creating a Visual Identity

Types of Visual Identities

Working It Out

9. Marketing Your Product

Introduction to Marketing

Stage One: Consumer and Market Analysis

Stage Two: Analyzing the Competition and Yourself

Stage Three: Analyzing Distribution Channels

Stage Four: Creating a Marketing Plan

Making Connections

The Final Stages: Implement, Evaluate, Review, and Revise

Leveraging Social Media

10. Selling Your Product

Building Your Sales Force

The Sales Cycle

11. Planning for the Future

Introduction to Strategic Planning

Making Connections

The Strategic Plan Pyramid

12. Goal Setting and Goal Getting

Setting Achievable Goals

Goals with SPIRIT

Getting Into It

13. Succession Planning 101

What is Succession Planning?

Defining Succession Planning

14. Managing Your Money

What is a Budget?

Managing Your Budget

15. Ethics 101

Are You Ready?

Sample Codes of Ethics

Your Code of Ethics

16. Building a Strong Customer Care Team

The Pillars of Success

The Remaining Elements

Developing and Maintaining Relationships

17. Training Employees for Success

Why Continuous Learning?

Making Connections

18. Leadership Essentials

Leading and Managing

Understanding Your Comfort Zone

Managing Performance

19. Personal Action Plan

20. Recommended Reading List

21. Post-Course Assessment