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Growth Hacking


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Growth Hacking

Price: $ 59.95+GST

The new economy calls for a new way of attracting customers and sales. Growth hacking is a system of rapid growth for start-up companies, with a goal of sharing a message and making a sale. This course will teach you how to tap into this method, learning how to create your own growth hacking plan.

In this one-day course, you will learn how to: identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques of growth hacking, review and practice growth marketing strategies, identify the essentials of conversion and optimization, and create your own growth hacking plan.

Table of Contents

1. Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
2. Learning the Mindset
Growth Hacking Defined, Part One
Growth Hacking Defined, Part Two
Growth Hacking Recap
Mantras of a Growth Hacker
The Customer is Always Right
An Example
The Result
Making Connections: A Growth Recipe
3. Framing the Need
The Relationship
Understanding Your Customers
Making Connections: Who, What, How
Product Market Fit (PMF)
Consider the Example of Airbnb
The Key to Their Success?
Making Connections: What Do You Know?
Understanding Your Company, Part One
Understanding Your Company, Part Two
Understanding Your Company, Part Three
Making Connections: Sourcing Feedback
Making Connections: Digesting Feedback
4. Making the Match
Making the Match in Growth Hacking
Relationships Reviewed
Strengthening Relationships
The Customer Is Always Right
Making Connections: Get the FAQs
Building an Effective Audience
The Size of Your Audience
Making Connections: An Enduring Outlook
Elements of Negotiation
Traits of a Negotiator
Social and Emotional
Intelligence
Making Connections: Positive Outcome
Unique Selling Proposition (USP)
Making Connections: Your USP
5. Going Live
Process Steps
Making Connections: Workplan Development
Reaching Customers: The Storefront
Making Connections: Making it Look Good
Reaching Customers: The Signage
Making Connections: Getting Noticed
Reaching Customers: The Action Plan
Creating a Project Plan
Work Structure Breakdown
Making Connections: Creating a Plan for Success
Organizing the Tasks
Your Growth Hacking Outline
6. Maximizing Results
The Path to Growth Hacking Success, Part One
The Path to Growth Hacking Success, Part Two
Defining Success
Key Phrases
Learning to Experiment
An Experiment in Tech
An Experiment in Sweets
An Experiment in Words
Steps to Developing a Successful Experiment
Making Connections: A Trial
7. Optimizing and Moving Forward Optimizing
Ingredients for Optimization, Part One
Ingredients for Optimization, Part Two
Examining your Ingredients
Making Connections: Task Check
Resources and Inspiration
Searching for More Information Activity
8. Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
9. Course Summary
10. Recommended Reading List
11. Post-Course Assessment