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Promoting a Marketing Webinar


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Promoting a Marketing Webinar

Price: $ 59.95+GST

Webinars are an affordable and effective tool for connecting with your staff, customers and your online community. As someone with the skills to create webinars from the structure and content to how to use webinar platform technology you are ready to join the thousands of companies and entrepreneurs using webinars to promote their products and grow their revenue.

At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar.

Table of Contents

1. Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
2. The Webinar
What is a Webinar? Why Use Webinars?
Pre-Assignment Review
Your Webinar Marketing Objectives
Marketing Webinars
3. The Participant
Determine a Participant Profile
The Nine-Step Ideal Participant
Profile Process
Ideal Participant Profile Activity
Where Does Your Participant
Hang Out?
4. Lead Magnets
What is a Lead Magnet?
Creating a Lead Magnet
The Things to Consider When
Choosing a Lead Magnet
Lead Magnet Outline Activity
5. Promotion Strategy
What is Your Promotion
Strategy?
Promo Time Activity
Webinar Marketing Calendar, Part One
Webinar Marketing Calendar, Part Two
Webinar Marketing Calendar, Part Three
Building Your Calendar
6. Joint Ventures
Successful Joint Ventures
Steps to a Successful Joint Venture: Step One
Steps to a Successful Joint Venture: Step Two
Steps to a Successful Joint Venture: Step Three
Joint Venture Activity
Joint Venture Promotion
Joint Venture Proposal
7. Landing Pages
Creating a Landing Page
Long Version Landing Page
Short Version Landing Page: Example One
Short Version Landing Page: Example Two
Thank-you Email and Registration Confirmation
Your Turn
8. Re-Evaluating
Re-Evaluating First Impressions
9. Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
10. Course Summary
11. Recommended Reading List
12. Post-Course Assessment