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Writing for the Web


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Writing for the Web

Price: $ 59.95+GST

People dont read information on the web in the same way that they read a printed newspaper, magazine, or a book. This course will show web writers how to create interesting and engaging content.

This course will teach you how to design and structure web writing, create eye-catching headlines, develop user-friendly websites, add audio and video to your writing, and leverage search engine optimization to get noticed.

Table of Contents

1. Course Overview
Learning Objectives
Pre-Assignment, Part One
Pre-Assignment, Part Two
Pre-Course Assessment
2. Getting to Know the Web
Web Writing Is Not The Same! Part One
Web Writing Is Not The Same! Part Two
Pre-Assignment Review, Part One
Pre-Assignment Review, Part Two
Working with a Designer
It’s Work to Influence Others
3. Creating Your Content
Writing Eye-Catching Headlines
Tips for Creating Great
Headlines
Writing Content
Presenting Your Message
Writing Goals, Part One
Writing Goals, Part Two
Making Connections
Don’t Forget to Proofread and Edit
4. Writing For Different Mediums
Writing for Social Media
Tips for Various Platforms
5. Testing the Waters
Walk the Talk
Writing for the Web Review
6. Deciding What’s Fit to Print
What’s Getting Read?
Give Them What They Need
Test Your Usability
Consider Eye Tracking
Break Up Content
Reviewing and Planning
7. Adding Audio and Video to Your Content
The Debate
Pros and Cons
Making Connections
8. Getting Your Content Noticed
Standing out in Crowds, Part One
Standing out in Crowds, Part Two
Standing out in Crowds, Part Three
Search Engine Optimization
Some Key Points to Keep in Mind
How It Works
Pinging
Optimizing Keywords
Keywords, Search Terms, and Tags
Tips and Tricks
Develop a Search Terms List
Balancing SEO and Word
Stuffing
Making Connections
Sharing your Content, Part One
Sharing your Content, Part Two
Sharing your Content, Part Three
9. Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
10. Course Summary
11. Recommended Reading List
12. Post-Course Assessment