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Social Media and Your Business


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Social Media and Your Business

Price: $ 59.95+GST

Many people are familiar with how to use social media, but not everyone knows the best ways to use social media to market a business. Find out here.

Table of Contents

1. Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
2. Getting Started
What is Social Media?
Pre-Assignment Review, Part One
Pre-Assignment Review, Part Two
3. Understanding the Marketing Mix
The Five P’s And Social Media, Part One
The Five P’s And Social Media, Part Two
Exercise Your Muscle
4. Developing a Social Media Plan
Things To Think About
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Social Media Plan Worksheet: Basic Information
Social Media Plan Worksheet: Campaign Budget
Social Media Plan Worksheet: Campaign Objectives
Social Media Plan Worksheet: Competitive Analysis
Social Media Plan Worksheet: Important Notes
What Is The Value?
5. Building Your Social Media Team
Building The Team
Making Connections
The Community
6. Using Social Media to Build Internal Communities
Does it Mean Everyone is Online All the Time? Part One
Does it Mean Everyone is Online All the Time? Part Two
Make it Work
7. Analyzing Your Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Things to Think About
Target Market Worksheet
Keeping on Top of the Trends
8. Keeping on Top of the Trends
The Times Are A-Changing
Case Study: Google+
Making Connections
9. Damage Control
Case Study: Ashleigh
What It Means For You
Case Study: United Breaks Guitars
Get Smart
10. Using Facebook
Getting Started
Building Your Community
Facebook Groups, Part One
Facebook Groups, Part Two
Making Connections
11. Using LinkedIn
Linkedin Essentials
Setting Up Your Account
Connecting to Others
Using Groups
Company Page
12. Using Twitter
Tweeting, Part One
Tweeting, Part Two
Hashtags
Re-Tweets
Your Name
Making It Memorable
Using Lists
13. Building a Blog
Should I Be Blogging? Part One
Should I Be Blogging? Part Two
Blog Rules, Part One
Blog Rules, Part Two
Help People Find You
What Will I Write About?
Planning Your Blog
Vlogs And Youtube
14. Using Specialty Sites
Specialty Sites
Staying in the Loop
15. Using Social Media Management Tools
Social Media Management Tools
16. Launching Your Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
17. Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
18. Course Summary
19. Recommended Reading List
20. Post-Course Assessment