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Telemarketing: Using the Telephone as a Sales Tool


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Telemarketing: Using the Telephone as a Sales Tool

Price: $ 59.95+GST

Where does the telephone fit into your sales strategy? After all, the telephone can supplement, enhance, and sometimes replace other means of marketing and selling. Learn how to leverage telemarketing as a sales tool with this course.

In this course, you will learn how to communicate effectively over the telephone, develop your personal telemarketing script, and close a sale. Youll also learn how telemarketing can add to your sales strategy.

Table of Contents

1. Course Overview
2. Pre-Assignment Review
3. Verbal Communication
Being Yourself and Sounding Your Best
A Service Image
4. To Serve and Delight
What You Say and What it Means
Planning the Ideal Answer
5. Exceptional Things about Telephone Sales
6. Building Trust
7. It’s More Than Just a Phase
Phases of Negotiation
Types of Negotiation
8. Communication Essentials
Active Listening Skills
Ten Ingredients for Good
Communication
Asking Good Questions
9. Developing Your Script
The Basic Script
Sample Script
Making the Script Yours
10. Pre-Call Planning
11. Phone Tag and Call Backs
12. Following Up
13. Closing the Sale
14. Personal Action Plan
15. Recommended Reading List
16. Post-Course Assessment