Creating a Google AdWords Campaign

[ZNV AdWords]

Utu: $ 49.95+GST

Getting leads is not easy, fast nor inexpensive. Google is certainly the king of lead generators and therefore a system you may well want to include in your marketing efforts. While waiting and working toward "Free" organic Google listings is a great goal, Google Adwords offers a "Now" alternative.

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Creating a Google AdWords Campaign

Session 1: Course Overview

Learning Objectives
Pre-Assignment
Pre-Assignment
Pre-Assignment
Pre-Course Assessment

Session 2: Understanding AdWords Lingo

First Up, SEO
Getting To Know The Terms
How It Works
How It Works
Pre-Assignment Review
Pre-Assignment Review
AdWords Defined
Required Elements for an AdWords Campaign
How PPC Works
Making Connections
Making Connections

Session 3: Creating an AdWords Strategy

Planning
Research Your Market
Accessing the Keyword Tool
Using the Keyword Tool
Using the Keyword Tool
Define Your Ideal Customer
Choosing Keywords
Bull's-Eye Keywords
Test Run
Take Two!
Getting Good with Keywords
Phrase Matches
Exact Matches
Modified Broad Matches
Long Tail and Short Tail
Long Tail and Short Tail
Understanding Ad Groups
Sample Plan
Next Steps
Sample Keywords List
Remove Clutter

Session 4: Creating a PPC Campaign

Setting Your PPC Budget
Setting Your PPC Budget
Making Connections
What is the Quality Score
What is the Quality Score
Quality Score Breakdown
Increasing Your Score

Session 5: Designing Your Ads

Choosing Your Language
The Purpose of Your Ad
Persuasive Techniques
Predictability
Reciprocation
Consistency and Commitment
Social Evidence
Authority
Liking
Scarcity
Self-Interest
Keeping Your Eyes Open
Structuring your Ad
Structuring Your Ad

Session 6: Looking at Success

Understanding Key Metrics
Conversion Rates
Conversion Rates
Higher Clickthrough Rates (CTR) Help
Cost Per Action Bidding
Setting Up Split Tests
Using Google’s Display Network (GDN)
Why Do You Need To Know About GDN
When to Ask for Help
To Be Continued
Case Study AdWords Express

Session 7: Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There
Summary
Post-Course Assessment